Shear Illusions is a local Tanzanian company established in 2005. The company is an exclusive business that operates and manages beauty product wholesale and retail shops in Tanzania; dealing with a variety of affordable and quality make-up, accessories and hair care products for women.

Shear illusions Limited comprises of two distinct brands – the Hair & Beauty outlets (shops) and the Hair & Beauty Magazine. Shear illusions stores and Shear Magazine are both targeted at its primary base of corporate customers & local celebrities. Shear illusions represents a wide variety of wigs, hair extensions and beauty products that have become popular to the urban queens.

Locations where Shear illusions stores can be found are at LAPF Millennium Towers – for our wholesale products, Mlimani City Mall and Kibo Commercial Complex, Tegeta. The stores are known for their friendly and personal service care to its clients including providing free make-up testing. The beauty accessories and hair care products represents a mix of fine quality and contemporary styles designed for the modern and trendy women. With a wide collection of worldwide renown hair and beauty brands and products, its easy to see why Shear illusions is clearly ahead of the rest!

In October 2009, Shear Illusions launched its first ever publication, a bi-monthly magazine known as the 'Shear Hair & Beauty'. It seized production in December 2011 due to high operation and printing costs. The magazine was a Beauty Manual for the African Woman, one of the best quality local magazine in the market at the time. The magazine was and is still a household name to urban women in Tanzania and our plan is to revive it in the coming year or so. The magazine catered for women of all walks of life and had won great reviews from all our customers. Our claims are based on the feedback we have received from all our readers and not biased by self-judgment.